‘Wikidata 101 For SEOs’ – Marketing Land
Clay Cazier says, “No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines.
A quick example: search for “George Clooney’s wife,” and Google immediately tells you Amal Clooney is his current spouse (married in 2014) and Talia Balsam is his former wife, married and then divorced in 1989 and 1993 respectively.
In 2005, it is likely the top result would have been an organic listing featuring a website optimized for that particular query.
Today, Google’s ability to provide logical answers is rooted in the semantic connections provided by structured data entries across the web (like Wikipedia, Wikidata and the CIA Factbook) and within Google’s private Knowledge Vault”.
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