‘Create A Killer PPC Strategy With 3-Step Process’ – Marketing Land
Jeff Baum says, “Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy.
Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts?
Today, I’m going share a process for creating winning strategy that will lead to strong, sustainable results for your paid search program.
What Is Strategy, And How Is It Created?
In order to create strategy, it’s important to understand what it is. According to the dictionary, strategy is defined as “a plan of action or policy designed to achieve a major or overall aim.”
One thing is certain: strategy is not tactics”.
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