Tim Hand says, “Throughout my work writing with niche websites, I’ve discovered an unfortunate trend where many sites for small, local businesses haven’t been updated in years.

While it’s clear they attempted to execute a content strategy at some point of time, they’ve since given it up for other marketing tools where a return of investment is more apparent.

Content creation is an essential investment in the visibility and authority of your business. Other than the value that your content offers readers, it also increases the chances that consumers will discover you in search engines. But when you’re competing with countless other sites dealing with your subject matter, any amount of success in attracting traffic on search engines can seem like a long-shot“.

Get the Word Out: The SEO Advantages of a Local, Niche Content Strategy

Business.com

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