Thomas Smale says, “Putting up a website isn’t really the hard part. Just about anyone can launch an online store and start selling products in a very short amount of time. But, there’s potential bad news here, as well. As the common saying goes, the devil is in the details.

In fact, there is so much more to ecommerce than just selling products online. You have to build trust with your customers, streamline your order fulfillment process, secure your website, create and follow a content marketing and SEO strategy and much more.

The good news is that you can always learn from the past victories and failures of others. Here are five areas where ecommerce businesses often struggle, and how you can improve your own experience with each of them.

1. Building trust and loyalty with the customer

It doesn’t matter how fancy your website looks: If you’re just getting started in the online space, building trust and loyalty with the customer will often be a struggle“.

5 Areas Where Ecommerce Businesses Often Struggle and What You Can Do

‘Entrepreneur’ Blog

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