Chris Lucas says, “The Web has been abuzz the past few months with talk of Apple’s recent backing of mobile ad blockers. With the release of iOS 9, millionsof iPhone and iPad users can now block ads in the Safari browser. And they appear to be doing just that.

Ad-blocking apps topped the Apple Store download list just one day after i0S 9 debuted. This is really no surprise considering how these apps tout their ability to enhance mobile web browsing by hiding online ads that eat up data and slow down web pages.

But what does all this mean for digital marketers, considering that online advertising is such a big piece of the marketing puzzle? Here’s a quick guide to what marketers should know, how they should respond and what they should expect moving forward:

1. What Marketers Should Know

Warning: Ad blockers block more than just display ads. On top of preventing the display of mobile ads, iOS 9 ad-blocking apps can interfere with other types of content, such as analytics tracking“.

The Digital Marketer’s Quick Guide to iOS 9 Ad Blockers

‘Entrepreneur’ Blog

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