Huyen Truong says, “Increasing your conversion rates is crucial to high sales volume.

Eye-catching and efficient website design is essential in driving your customers from your home page to making a purchase. There have been studies regarding both what attracts and deters consumers from a site that proves to be a useful lesson for business owners.

Following is a list of 16 ways to increase your conversion rate based on empirical research we’ve acquired from our extensive experience.

1. Create a Compelling and Clear Value Proposition

The first step should be to strengthen your value proposition.

A value proposition is the primary reason a prospect should buy from you. It states: “what’s in it for me?” and “why buy from you instead of the competition?” in 30 words or less.

Your value proposition must be the most obvious message on your home page“.

Build Websites That Sell: 16 Ways To Increase Your Conversion Rate

Business.com

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