Zak Stambor says, “Twitter also adds ads to Moments, the social network’s latest effort to make its platform easier to use. When the holiday season arrives, consumers increasingly turn to Twitter to discuss what they’re thinking about buying, according to a new report that social media consultancy Converseon produced on behalf of Twitter. The report finds that shopping-related conversations jump an average of 83% from 8 p.m.-midnight across the season and soar 87% on Sundays in November, when retailers often release their weekly promotions. Converseon based its report on an analysis... [...]

Rainmaker team says, “In the seventh part of The Mainframe’s membership series, hosts Tony Clark and Chris Garrett reveal the mistakes membership site owners make that harm sales, customer experience, and reputation. Listen in to get all the details. In this episode of The Mainframe: The deadly sales issues that are costing you revenue and word of mouth Why your membership is not retaining customers like it should be What prospects are really looking for in your membership site and marketing”. Critical Mistakes that are Hurting Your Membership Site ‘Copyblogger’ Blog  [...]

Martin Gill says, “Deliver exceptional digital experiences. It sounds easy enough, but to win in the age of the customer, businesses must realize that there is much at stake if they do not focus efforts on providing customers with a solid customer experience. Forrester even argues that, in the coming years, it’s the customer obsessed digital leaders who will push far ahead of their competition. But how can they get there? To help digital leaders exceed the expectations of their empowered customers, Forrester has designed this week’s Digital Business Forum around how to build a strategy... [...]

Entrepreneur team says, “Ashvini Jakhar along with Jerry Jose, his HEC Paris colleague had built Prozo, a comprehensive marketplace for all types of exam preparation material including books, e-learning content, study devices & tablets, coaching material, personal notes and mentorship programs. The key is to provide students one stop shop for all their academic needs. The duo recently closed their seed round of funding of Rs 1.37 crore ($205,000) with angel investors. The education technology company aims to solve three pain points for over 5 million aspirants, who attempt various competitive... [...]

Amy Gesenhues says, “Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the email marketing provider, open rates for Black Friday emails were the highest on the Monday and Tuesday preceding Black Friday, but the majority of email campaigns — 33 percent — were sent on Thanksgiving Day and Black Friday. Yesmail notes the Monday prior to Black Friday also saw the highest deletion rates: “While Monday before Black Friday saw the highest open rates for Black Friday-themed... [...]

Ben Davis says, “Sky TV might be getting a lot of bad press for its kafkaesque cancellation process, but its online service, Now TV, is demonstrating best practice. We covered the UX of subscription cancellation back in 2013, but I thought I’d post an update here, showing you Now TV’s simple but resourceful cancellation process. It’s at the point of cancellation that a customer is potentially most frustrated. The challenge is to ease them to the exit whilst offering them compelling reasons to stay. No obfuscation The Now Tv My Account page is always available from the header... [...]

IR team says, “Paid click growth jumps 23% across Google sites and those in its advertising network. Google parent Alphabet Inc. is selling more ads and keeping spending under control, fueling better-than-projected sales and profit in the latest quarter. Paid clicks on ads on Google-owned sites increased 35% in the third quarter compared with the same period a year ago, while paid clicks on Google sites and those in its advertising network rose 23% year over year, the company reported Thursday. The cost per click on Google-owned sites dropped 16% year over year and on Google sites and... [...]

Aaron Agius says, “We all love a good story. It dates back to the Neanderthal days, when that species enjoyed sharing hunting tales and illustrating adventures on cave walls. Although the ways through which we share stories these days have advanced technologically, the following underlying principles haven’t changed: Stories are friendly and conversational. Stories focus on ideas that improve, entertain and inform. Stories touch hearts, minds and lives with a relevant message. Unfortunately, these advantages of good storytelling are too often lost amidst content that’s built for... [...]

Scott Rayden says, “Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks. As we head into the holiday season, I posed a few critical questions to two of the brightest minds I know in mobile: Hathway CSMO Kevin Rice and 3Q Digital VP of Mobile Strategy Craig Weinberg. (Disclosure: Mobile agency Hathway is a 3Q Digital partner, and 3Q Digital is my employer.) If you’re looking for any edge you can get in your holiday mobile campaigns, these guys have answers“. Mobile Strategy For The Holidays: Two Industry Insiders Answer... [...]

Mike O’Brien says, “Most advertisers don’t think they’re affected by bots. But since more than half of the Internet’s traffic is not human – though it’s not necessarily nefarious – that assumption is most likely false. It’s no secret that fraudulent traffic costs advertising billions every year. But surprisingly few think their sites are affected. According to Distil Networks’ 2015 Digital Publisher’s Guide to Measuring and Mitigating Non-Human Traffic, only 37 percent of advertisers think non-human traffic has a significantly negative... [...]