Ginny Marvin says, “In its ongoing efforts to attract more advertising dollars from big brands, Twitter has launched Brand Hub social listening analytics. Brand Hub is meant to give companies a centralized place to get insights on share of voice trends and the people and audiences talking about their brands on Twitter.

Most big brands already use various third-party analytics tools to capture share of voice, sentiment and other social signals. Twitter’s Brand Hub is an extension of its existing analytics suite for advertisers and is anchored by a measurement metric called TrueVoice.

TrueVoice Metric

TrueVoice, launching exclusively in Brand Hub, shows advertisers their share of conversations happening on the social network. It measures impressions from organic Tweets to show how ad campaigns on the social network and other channels help influence organic brand mentions on Twitter“.

Twitter Courts Brands With New “Brand Hub” Social Listening Analytics

Marketing Land

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