Ginny Marvin says, “On Thursday, Facebook launched a new marketing partner track specifically aimed at providing small business solutions. The specialty track launches with retargeting platform AdRoll and email marketing provider Constant Contact receiving the Small Business Solutions badge.

The badge spotlights marketing partners that offer technology solutions geared specifically for small and local businesses that can also be leveraged for Facebook campaigns.

Steve Irvine, global head of the Facebook Marketing Partner program, pointed out in a phone conversation yesterday that most of Facebook’s 2.5 million active advertisers are small businesses. And with just 5.5 percent of the 45 million businesses that use Facebook Pages actively advertising, there’s obvious room for growth. “We have a strong belief that there is a lot of opportunity to extend relationships with SMBs,” said Irvine“.

Facebook Launches Small Business Solutions Partner Program With AdRoll, Constant Contact

Marketing Land

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