Alex Bashinsky says, “Let’s face it. Your primary purpose in writing blog posts is not to capture Facebook “likes” or get ranked. You’re writing a blog for strategic business purposes. You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging.

Writing blog posts for conversions requires an approach subtly different than writing to provide fun or to educate. Consider the following path to boost your blog ROI:

Planning phase

Structuring your business blog posts for conversions begins before you put pen to paper (or, in this case, cursor to screen). Crafting content according to a plan ultimately yields better results than content created on a whim“.

How to Structure Your Business Blog Posts to Maximize Conversions

Content Marketing Institute

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