‘3 Ways to Get More from Your Facebook Ads’ – Aweber Blog
Olivia Dello Buono says, “Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.
1. Start with Split Testing Your Facebook Ads
Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for you. Split testing is the key to getting cheaper cost per clicks and cheaper conversions.
When you split test Facebook Ads, start with testing different targets and demographics. It’s hard to only vary one keyword or one exact change, but if you can, you’ll know exactly which keyword performed best. Keep the ad itself the same and then only change the different target audiences so you will know which target works best”.
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