‘Pinterest enables ecommerce with Buyable Pins’ – ‘Econsultancy’ Blog
Patricio Robles says, “When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time.
Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins.
In a post on the Pinterest blog, Pinterest engineering manager Chao Wang describedhow Buyable Pins will work:
When you spot a Pin with a blue price, you’ll know you can buy it right from the app. Searching for something specific? Use the price filter to hone in on just the right Pin.
You can also find the right color for you, within the Pin itself. See how you feel about the orange sleeping bag“.
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