Morgan Jacobson says, “Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. These two social media giants have already introduced their own versions of a buy button in order to speed ecommerce along for brands and buyers. Now Pinterest has made the announcement that they’ll add their own buy button to the mix.

We’re pretty sure Pinterest’s buy button will change ecommerce forever, which is something Facebook and Twitter really wanted to do—but they didn’t quite get there. Why would Pinterest, with so many fewer users, manage to edge out the competition?

Why Facebook and Twitter Struggle

The big problem with Facebook and Twitter buy buttons is that consumers just don’t trust these guys. With story after story in the news about privacy issues, buyers are wary their financial information might make it into the wrong hands. Aside from that, they may not want everyone and their grandma knowing what they just bought.“.

Why Pinterest’s Buy Button Could Dominate Social Media Commerce

HubSpot

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