Ginny Marvin says, “Facebook has long struggled to get an e-commerce hook to work on the platform. Users spend hours a day on Facebook, but the contention has been that users aren’t in the right mindset to shop while spending time on the social network. Just as Facebook’s attempts at making search a relevant piece of the user experience have failed to have any impact on Google’s search business, its e-commerce and product advertising efforts haven’t given Google or Amazon reason to pause. Until now.

Facebook is getting poised to make real headway as a viable advertising competitor to Google and Amazon in the shopping sector, including last week’s acquisition of shopping search engine TheFind“.

Why Facebook Buying TheFind Could Be Huge For Retailers, And Facebook

Marketing Land

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