‘Facebook’s Mobile Numbers Soar After Dark Social Cleanup’ – ‘Marketing Land’ Article
Martin Beck says, “This just in: Facebook is a bigger traffic referrer than you thought.
New data from Bitly, the web’s leading URL shortener, shows that Facebook’s share of clicks from mobile devices increased 30.2% in the fourth quarter of 2014. That’s after a gain of 27% in the third quarter.
“It’s all Facebook; Facebook is crushing it,” Bitly CEO Mark Josephson told Marketing Land.
“Everybody knows Facebook is big,” Josephson added, “but if you are a marketer and you are taking credit for direct traffic on mobile that number just went down and Facebook’s went up. Marketers are more dependent on Facebook than I think they realize.”
Much of Facebook’s surge can be attributed to adjustments the social network has made to better attribute traffic within its mobile apps. As we reported in December, Chartbeat discovered that a large portion of so called “dark social” or unattributed traffic was actually coming from Facebook’s mobile apps”.
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