‘How analytics can be used to inform product development’ – ‘Econsultancy’ Blog
David Moth says, “As companies become more digitally savvy they are beginning to better tap into the range of data and analytics at their disposal.
This is frequently used to optimise marketing channels and campaigns, but are brands making the most of analytics to inform their product development?
This depends to an extent on what you define as your product.
One might argue that in our increasingly digitised world, the lines between product development and CRO (conversion rate optimisation) are becoming blurred.
For example, for a pureplay retailer like ASOS its website and the content it publishes are as much a part of its product as the clothes it sells”.
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