‘What to Expect in the Affiliate Space in 2015’ – ‘Website Magazine’ Article
Matt Swan says, “With the end of the year fast approaching, it is time to focus our attention on the year ahead and what we can expect to see across the channel in 2015.
By no means an exhaustive list, here are four trends expected to shape the industry next year.
MAKING LIFE EASIER FOR AFFILIATES
Affiliate marketing is a simple concept but one that is often over complicated by those working in the industry. Numerous acronyms, unintuitive interfaces and failing to adequately display program information in an easily accessible way are all contributing to this. The assumption is that affiliates are savvy enough to navigate the maze to simply pick up their links and start generating sales. While many are, we need to simplify this process for the rest”.
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