Amy Gesenhues says, “Social media marketing platform LeadSift has launched a new marketing tool designed to help brands target consumers on Twitter, much like Facebook’s ad targeting.

According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing messages can be crafted for specific groups.

Segmenting consumers based on four different stages of the purchasing process – from brand awareness to post purchase – LeadSift says its new ad targeting tool helps brands create messaging based on where the consumer may be in the buying cycle”.

New LeadSift Tool Lets Brands Target Ads On Twitter Using Demographic & Psychographic Data

Marketing Land

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