Amy Gesenhues says, “Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year.

In addition to lifting e-commerce numbers, Piqora reported referral traffic from Pinterest to its clients’ websites was up as well between January and June of this year, reporting an 8.3 percent increase compared to the same time-frame in 2013.

Analyzing data pulled from Google Analytics, Omniture and Coremetrics to determine Piqora’s “revenue-per-pin” metric, the study evaluated Pinterest activity of the company’s 400 clients. According to the report, brands used in the study were split between the following industries: apparel brands (45%), home decor brands (25%), retail brands (20%), and “other” (10%)”.

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue

Marketing Land

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