‘Why Transparency Is Key with Ecommerce Data’ – HubSpot
The latest article on HubSpot blog is titled “Why Transparency Is Key with Ecommerce Data”.
Greg Wise says, “There’s a bit of a stigma—okay, a massive stigma—surrounding the gathering of data online. Consumers just aren’t happy knowing their personal information, including the websites they visit and the products they buy, is available to anyone, even the companies from which they make purchases. Big Brother is now a reality, and to keep buyers from rebelling, you can do only one thing: offer transparency“.
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