The latest ‘Econsultancy’ blog post is titled “Ecommerce in China: Why are Western brands flocking to Alibaba’s Tmall?”.

David Moth says, “Western ecommerce brands seeking to expand into China cannot ignore the 500lb gorilla that is Tmall.

Even ASOS was recently forced to admit that its best chance of cracking China was to establish a presence on Tmall, while Burberry became the latest UK fashion brand to open a Tmall storefront in April.

In fact the Alibaba-owned marketplace currently has around 2,000 foreign brands among its 70,000 sellers.

So what’s so important about Tmall that it can make the likes of Apple, Uniqlo, Reebok, and ASOS create a store within someone else’s domain rather than rely on their own website?”.

Ecommerce in China: Why are Western brands flocking to Alibaba’s Tmall?

‘Econsultancy’ Blog

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