‘How to Grow Your Database Through Blog Comments’ – HubSpot
The latest article on HubSpot blog is titled “How to Grow Your Database Through Blog Comments”.
Rachel Sprung says, “When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities.
And that’s the right way to think about it.
However, there are other ways to use your blog to contribute to database growth — I’m talking about promoting an active blog comments section.
Your blog comments section is a typically untapped channel that can not only lead to a more robust database — but could actually bring in some of the best future customers you have because of how engaged and informed they are from reading your blog”.
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