‘Le Tour de France: six lessons for search marketers’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Le Tour de France: six lessons for search marketers”.
Malcolm Slade says, “Cycling has really picked up momentum in the UK. British success has made the sport more popular than ever and search volumes are rising.
Inspired by the imminent Grand Depart of Le Tour de France from Leeds in early July, we’ve looked into the search marketing (SEO and PPC) performance of a range of brands in cycling to see how they’re set up to take advantage of this summer’s biking boom.
We found that marketers can learn from Team GB’s success in the 2012 Olympics, which British Cycling’s performance director Dave Brailsford put down to the team’s absolute obsession over detail”.
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