‘Video Advertisers Face Fraud, Find Solution’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Video Advertisers Face Fraud, Find Solution”.
Amberly Dressler says, “Despite major advances in online advertising, fraud is still a big thorn in Internet marketers’ sides – even those advertising using video.
According to a recent study, 87 percent of advertisers do not trust data from media vendors such as publishers, ad networks, DSPs or exchanges and prefer data from third-party measurement vendors“.
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