Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”.

The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly implemented. And to make matters worse, poor implementation caused bad decision making and loss of revenue.

Is your dirty web analytics data leading your company down the wrong path? Join Cliff Karklin, Web Analytics at Fathom and Linda West, Manager of Demand Gen at Act-On, to learn how to clean up the muck. He will discuss 5 pitfalls commonly seen in Google analytics implementations, and how to avoid them.

This session will cover:

  • Key findings from an audit of 150 Google Analytics accounts
  • 5 common problems with analytics implementations, and how to avoid them
  • Web Analytics vs. Website Visitor Tracking
  • How to leverage web analytics to identify growth opportunities“.

Webinar Details

Organizer:  Website Magazine

Topic: 5 Pitfalls Commonly Seen in Google Analytics Implementations

Day/Date: Tuesday, April 8

Time: 2.00 pm ET – Time Zone Converter

Register for webinar details.

‘5 Pitfalls Commonly Seen in Google Analytics Implementations’ Webinar

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