The latest article on ‘MarketingProfs’ is titled “What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns”.

Gregory Kennedy says, “Some 19,464 North American marketers were surveyed recently by Act-On about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch.

The top 5 technologies that marketers use are email marketing (77%), social media (72%), website visitor tracking (51%), CRM (40%), and webforms (34%), reports Act-On.

And what are the greatest challenges marketers face?”.

What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns

MarketingProfs

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