The latest ‘Econsultancy’ blog post is titled “How to handle online reviews this Christmas”.

Jan Vels Jensen says, “Many businesses have shied away from online reviews because of the fear that bad reviews will ruin their business. But it’s just not true.

Everyone knows that no business is perfect and that sometimes things can go wrong.

So, across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from”.

How to handle online reviews this Christmas

‘Econsultancy’ Blog

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