‘4 Types of Holiday Shoppers and How to Market to Them’ – ‘Mashable’

BusinessDaily team says, “Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are gearing up for a busy few days of sales. But all holiday shoppers are not created equal: According to a new survey, there are several different shopper “personas,” each with its own budget, spending plans and shopping preferences.Vision Critical, a market research and technology firm, recently released a survey in which it defines four major Black Friday shopper personas: the Modern-Day Coupon Queen, the Millennial Generation Shopper”.