The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Working with a very small sample size is difficult, but not impossible”.

Lauren Maki says, “A thought for future Web clinics:

There are millions of small businesses like mine. (Think small and local: your dentist, dry cleaner, pizza delivery). We are, in the grand picture, very small. My website generates, on average, 400 visitors in a month. (That’s around 14 a day. It works for me.) 

We run tests and split tests all the time, but it is hard to draw any real conclusion for what is working and what is not working with really small amounts of data. 

Is there something small business can do to better interpret small amounts of data? Thanks for your help and insight”.

A/B Testing: Working with a very small sample size is difficult, but not impossible

MarketingExperiments Blog

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