The latest ‘Econsultancy’ blog post is titled “2012 not shaping up to be the year of social commerce”.

Patricio Robles says, “Amazon is getting more social with the launch of Amazon Pages and Posts, the latest evidence that retailers have high hopes that the potential for social commerce can be realized. 

But if numbers don’t lie, it doesn’t appear that the 2012 holiday shopping season will mark a coming out party for social commerce”.

2012 not shaping up to be the year of social commerce

‘Econsultancy’ Blog

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