The latest article on ‘The Forrester Blog’ is titled “Why eBusiness Needs To Rethink The Value of Personalization”.

Sucharita Mulpuru says, “In two recent instances in public forums, I’ve heard eBusiness executives talking about some rather disturbing uses of personal data.  One was the CTO of a large big box retailer who raised the possibility that health insurance companies could track our food purchases, sending dissuading texts to us whenever we chose to eat at greasy spoons or Burger King.  Another was a software CEO who said it was inevitable that our cars would send real-time data on our speeds to our car insurance agencies.  Laughter ensued from the audiences, but it should have been alarm and shock”.

Why eBusiness Needs To Rethink The Value of Personalization

The Forrester Blog

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