‘Vendor Selection: How The New York Public Library chose a new email service provider’ – MarketingSherpa

The latest article on MarketingSherpa blog is titled “Vendor Selection: How The New York Public Library chose a new email service provider”.

Courtney Eckerle says, “An email service provider can be a great asset to a marketing team. One that is ill-suited for your needs and team, however, can slow projects and inhibit email creativity, as well as cause issues with subscribers.

In this how-to, a marketer for The New York Public Library walks through his year-long process in picking a new email service provider as a guide for other marketers. With the new vendor, the average open rate has increased 15.3%, and the clickthrough rate is up 11.8%”.

Vendor Selection: How The New York Public Library chose a new email service provider

MarketingSherpa