John Kottcamp’s latest article on ‘MarketingProfs’ is titled “Humanizing the Web With Personalization 2.0: Three Tips to Get Started”.

Kottcamp says, “We’re not talking “Welcome back John” and certainly not “Dear Valued Customer.” Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right content to the right person at the right time on the right device, using the right channel, published on the”.

Humanizing the Web With Personalization 2.0: Three Tips to Get Started

MarketingProfs

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