Tracy Lewis’ latest article on ‘MarketingProfs’ is titled “From Content to Lead to Handoff: Inbound Marketing in Six Steps”.

Lewis says, “Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so that when people come looking, they find you. But that’s just the beginning”.

From Content to Lead to Handoff: Inbound Marketing in Six Steps

MarketingProfs

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