Marketing Sherpa and HubSpot release new collection of marketing case studies
MarketingSherpa.com has released “Marketing Wisdom for 2012: Real-Life Stories of Success and Lessons Learned”, with support from HubSpot.com. This is its 10th annual collection of marketers’ real-life stories, test results, and lessons learned from the previous year. In an environment marked by recession, increasing customer skepticism, and greater competition for a shrinking pool of customers, marketers need to adapt to the ever-advancing marketing weariness of the online population. The new 2012 edition highlights marketers with resourcefulness, creativity, a sound understanding... [...]