The latest ‘MarketingExperiments’ blog post is titled “Social Media Marketing: Should Facebook host your landing page?”.

Daniel Burstein says, “It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. So, for example, a Toyota print ad with a contest might include Facebook.com/Toyota as the call-to-action this year when last year it was likely Toyota.com/contest.

So I can see the benefit to Mark Zuckerberg for you paying good money to drive all of your traffic to his site, but is a Facebook landing page the right call-to-action for your campaigns?”.

Social Media Marketing: Should Facebook host your landing page?

MarketingExperiments Blog

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