The latest ‘MarketingExperiments’ blog post is titled “Evidence-based Marketing: How your peers protect against bad marketing data”.

Daniel Burstein says, “There are so many difficult decisions to make in marketing

– Which headline will perform the best?
– Which value proposition resonates most with my potential customers?
– Which call-to-action will be most effective?

This is why evidence-based marketing resonates so strongly with some marketers. As opposed to taking a random guess to answer one of these questions, why not make the decision based on prevailing evidence?”.

Evidence-based Marketing: How your peers protect against bad marketing data

MarketingExperiments Blog

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