dianomi Ltd., a market leader in intelligent customer acquisition, has appointed Ken Johnston, formerly senior sales executive at Google, to launch its new US office in New York. [dianomi’s US Operations Launch]


dianomi Ltd., a market leader in intelligent customer acquisition, has appointed Ken Johnston, formerly senior sales executive at Google, to launch its new US office in New York.

Ken joins dianomi as Senior Vice President for Sales – North America, from the role of senior account executive in the financial services team for Google. Over the past four years, he has built up an enviable set of relationships with a number of key accounts that are complementary to dianomi’s UK financial services focus. Prior to joining Google, Ken spent six years in a variety of sales roles with Bloomberg LP in New York.

At Google, Ken’s position focused on offering clients in the banking, credit card, insurance and brokerage sectors the Google network of advertising options, from banners to video. For dianomi, Ken will be offering the same target client base a range of online customer acquisition propositions ranging from wealth management accounts to IRAs.

“It’s a real coup to have secured someone with Ken’s experience to join the team and lead the US launch,” comments Rupert Hodson, Chief Revenue Officer at dianomi.

Ken adds: “Given the success dianomi has achieved for blue-chip financial services in the UK and Australia by delivering a unique customer acquisition service combined with deep intelligence through their level2insight, expansion into the US is a natural next step.”

The dianomi marketing platform enables global brands in the finance, automotive and lifestyle sectors to acquire new customers online by targeting mass affluent internet users. Some 30% of the leads dianomi provides its clients come from the top 10% most affluent. In the UK, dianomi has seen a 40 per cent growth year-on-year across the past two years, and it will be looking to emulate this success in the US market.

The US is the world’s largest market for financial products. Forty percent of households (46 million) have an IRA, equivalent to an ISA, with $4.6 trillion in value. There are an estimated 31.3 million online brokerage accounts and $400 billion in online mutual fund accounts.

As UK market leaders, dianomi is setting new standards in online lead generation through its contextual SmartLinksâ„¢ technology, integrated across an unparalleled network of white-label partnerships with over 150 online premium publishers such as The Guardian, Reuters, Morningstar, Yahoo, MSN etc.

dianomi’s UK client list includes: Fidelity, JP Morgan Asset Management, Aberdeen Asset Management, Landrover, Lexus, Jaguar and Mercedes.

About dianomi

The dianomiâ„¢ marketing platform enables global brands in the finance and automotive sectors to acquire new customers by targeting the mass affluent. 30% of the leads dianomi provides its clients come from the UK’s 10% most affluent.

As UK market leaders, dianomi has revolutionised online lead generation through its contextual SmartLinksâ„¢ technology, integrated across an unparalleled network of white-label partnerships with premium publishers such as The Guardian, Reuters, Yahoo, MSN etc.

In order to maximize ROI, dianomi’s level2insightâ„¢ provides advertisers campaign optimisation, sector benchmarking, in-depth demographics and customer surveys.

** This news post has been submitted by Tom Horn.

Sharing is caring