Lorrie Morgan-Ferrero has released the latest issue of ‘Copywriting TNT’ newsletter. The featured article is titled “5 Tips to Tap into Her Mindset”. [eZine Article]


Lorrie Morgan-Ferrero’s ‘Copywriting TNT’ newsletter article:

5 Tips to Tap into Her Mindset

Convince her to buy your product or service by engaging this super-savvy breed of consumer to trust you. How do you woo her? Women spend about 5 trillion dollars a year in the United States alone. Wouldn’t it be great to grab some of that cash for your business? Whether you’re marketing to a mom or an empty nester she has to feel comfortable with what she reads about you on your sales page.

Want to immediately tap into this market? I’ve created 5 easy tips to kick start your sales now and in the future that you can start using today.

1. Storytelling: Wired from the dawn of civilization hearing a good story builds an emotional connection. That’s true today more than ever … the right words are always critical. Stories boost credibility. The elements of a compelling story don’t stop with features and benefits. My “She Factor Marketing System” explains this in a step-by-step process so you are creating buzz and building rapport every step of the way.

2. Sharing: What makes her tick? Well, with women, the more you share the more you sell. Whether you’re asking for a date or closing a sale you won’t get her attention until you value her opinion. Ask women to weigh in and give her opinion so she feels like she knows you. Offer surveys and contests … interactive media is irresistible.

3. Are You Asking Me?! She naturally shares news and experiences with her friends or standing in line at the supermarket. Making it easy for her to talk about your business or share a product with friends can go a long way toward your success. Online, this means enticing them with buttons on web pages to send email, share on Facebook, and post to Twitter.

4. Value her USP: Know what her values are. You must discover her unique selling position by paying attention to how she promotes herself and offer her special coupon codes and share customer experiences using testimonials. The recognition will be appreciated, build loyalty, and often shared with a friend, connecting with her desires.

5. Email Marketing: Have you ever really believed in a product so much you wanted to tell the world about it? Me too! (And while you’re at it, there’s nothing wrong with making a little percentage back for goodwill as an affiliate, right?) After all, you are doing a service by spreading the word about something you believe in and you’re helping the product creator by sharing it with people he/she may never have been able to reach. http://www.RedHotAffiliates.com

The late, great Gary Halbert once said something like copy can never be too long, only too boring. That is why you need to infuse your copy with character! Don’t be afraid to put a little stand-out language in your copy. Know why? Because we are bombarded with so many marketing messages, now more than ever we need copy that is a little – no, a LOT more interesting. I’ll be revealing more tips next week.

If you want to learn more about how to market to women (whether you are a male or a female), you want to sign up for my next “The She Factor” teleclass series. www.theshefactor.com

Award-winning marketer, world-renowned copywriter and creator of “The She Factor®”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. She has written award-winning home study courses, conducts a world-famous virtual copywriting training, holds live workshops, and is authoring the original book, The She Factor based on her own She Factor Marketing System. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version…marketing written with authenticity, trust, and rapport.

Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, and give the author name credit.

ABOUT LORRIE: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 23,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT

Copywriting TNT newsletter

* IMNewswatch would like to thank Lorrie Morgan-Ferrero for granting permission to reprint the latest ‘TNT Newsletter’ article.

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