Adrian Newman’s latest ‘e-Wealth Daily’ article is titled “Raising Your Community Profile for Profit”. [‘e-Wealth Daily’ Article]


Adrian Newman’s latest ‘e-Wealth Daily’ article:

Raising Your Community Profile for Profit

In this day and age of the Internet, information travels at a fast and furious pace. Small-business owners need to know that everything they do and say can travel at the speed of light
across a city, a state, a country, and right across an ocean. And bad news always travels faster, it seems.

What this means for you is that you need to get used to the fact that you are now in the public eye and that you have a public image, which you have to preserve and protect. Your business
is a brand, and you are the person in charge of that brand. You are whom people will relate to your business’ brand, so your brand image is what really matters here.

You have to assume at all times that your customer service habits — and even the things you do when you’re not behind the counter — could possibly end up on the Internet somewhere.
There are web sites dedicated to anything and everything –including reviewing restaurants, retail stores, and the people who run these facilities. That means your business is under a
microscope at all times.

You should always be on top of your customer service. That should be a given, as well as knowing that, at any time, a displeased customer could give you a poor review online for all
the world to see. On top of that, you have to consider the way you act and the things that you do when you’re not at work.

If you want to improve your profile in the community, then start to get more involved and allow people to get to know you better. A great idea is to get involved with a community event
or sports team. You want people to know that you care about the community and that you are willing to donate time and money to support the people in it.

Your personal brand is so important, because it’s what people relate with your business. This means that, even if you’re having a bad day and nothing seems to be going right, the
moment you get a phone call or a visit from a customer, you have to show your personal brand as best as you can.

Have a healthy outlet for your stress in place at your workplace. After a stressful situation happens that threatens to ruin your day, go for a walk and shut the business’ doors for a
half hour while you clear your head. Don’t allow people to see you at your worst. Exercise is a great outlet, as is meditation. Learning how to breathe properly, and focusing specifically on
that breathing can help you move past the awful day you may be having.

Another thing to keep in mind is, for those of you who have employees working for you, when you’re not present at your place of business, you need to be certain that they are
maintaining the level of customer service that you expect and demand from them at all times. You never know when a food critic for an online magazine could come into your restaurant,
for example, so make sure that people are getting great service all the time.

Remember, the thing about the Internet is that there is space for everything on it. If you think that no one has the time or patience to bother putting a review of your business online,
think again. In fact, I recommend searching to see if people are saying anything about your business. This is a good idea in terms of potentially doing the necessary damage control.

The business world does not follow the same old saying as people in Hollywood do, which is “Any press is good press.” Bad press for a business could be disastrous. People are paying
attention at all times and, as a business owner, you have to constantly think of your public image.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

Sharing is caring