Adrian Newman’s latest ‘e-Wealth Daily’ article is titled “The Invention of 99 Cents”. [Adrian Newman’s Article]


Adrian Newman’s latest ‘e-Wealth Daily’ article:

The Invention of 99 Cents

Did you know that someone invented “99 cents?”

That’s right; when you see prices ending in “.99,” it isn’t the result of world markets and supply and demand.

No, “.99” is a marketing invention. There are many reasons why 99 cents is tagged on to the end of prices. Some feel it makes the price appear to be lower (since you look at the
number before the decimal point first) and some feel it is to make adding on the taxes a little bit harder.

Whatever the reason is, it doesn’t quite matter, because it works. If it didn’t work, well, your local grocery flyer would look a whole lot different.

Here’s what I’m getting at though: the 99 cents trick has been around for a very long time, more than a hundred years. It’s old news; it still works, but it is certainly nothing new.

That’s what makes this invention so powerful. You don’t even realize it is an invention. It is a part of daily life, so ingrained that not many people stop and think, “Hey, why is my toothpaste selling for $1.99 and not just $2?”

When you’re looking at creating something new, whether it is a marketing promotion or a new product, this is what you want. You want people to look at your invention and not think, “Hey,
this is new,” but to actually think, “Of course, this is what I need.”

So many of us love to discover new and exciting things. However, many of our discoveries from the past year have already been forgotten. It is the discoveries (or inventions, if you’re the one creating them) that you want people never to forget and never to even realize they’ve discovered. Sounds a little tricky, right? That’s because it is difficult to create these sorts of lasting inventions.

It’s not every year that a new 99 cents comes along, but when one does, well, the world is changed forever.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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