Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How to Create An Overview Topic (Without Spending All Day)”. [PsychoTactics Article]


Sean D’Souza’s latest ‘PsychoTactics’ article:

How to Create An Overview Topic (Without Spending All Day)

Let’s say you want to write about New Zealand.
Or electric chairs.
Or malaria.
Or just about any topic that has enormous potential and detail.

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The problem is simple: Where do you start?
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Even at the outline stage, the topic seems so massive. You start to outline, but then the outline starts to balloon. So you cross out stuff. Then you get cross with yourself. And of
course, if you’re having so much trouble with the outline, your article is going to be a yucky mess. Of course, there’s always a way around any problem, and this one is no exception.

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The way around a big topic is to pick a number
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And I tend to pick the number three. So let’s examine what I mean by three, for starters.

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Example 1: Why you need captions under your graphics.
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Here are three main reasons:
1) Misinterpretation: A graphic by itself can be misinterpreted. You don’t want that, do you?
2) Focus: When you have words around your graphic, the eye is drawn to the text.
3) Summaries: Captions are instant summaries.

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Example 2: What Causes Pictures to Pop:
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Here are three methods you can use to make pictures pop on your page.
Method 1: Size
Method 2: Curiosity
Method 3: Angles and Cropping

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So why choose “three” and not “two, four or five?”
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It’s not a rule that you need to pick three things. You could well have four, or six. Or two for that matter. Three is a nice number. And it does three things (heh, heh)

1) Helps You Focus Quickly.
2) Helps Create Solid Substance
3) Helps You Sidestep The Curse of Knowledge

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1) Focus Quickly
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When you pick on three things, it allows you to focus quickly on three big features, benefits and issues. Okay so they may not be big features. They may be the tiniest, most overlooked features.

They may not be benefits, but may be three big mistakes that people make. Whether you choose features, benefits, issues, or mistakes, it achieves the same goal. It allows you to quickly focus.

If you want to write articles quickly, you need to have quick methods to generate an article. Anyone can come up with three points on any topic in less than three minutes. That’s quick.

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2) Solid Substance:
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Three points give the article a decent amount of substance, even if you weren’t quite sure you were going to write about just a few minutes ago.

Yet if someone said to you: Give me three reasons I should eat Japanese food, or three reasons I should avoid Japanese food, you could come up with enough stuff to create substance.

Note that you’re able to come up with substance on topics you don’t know that well. On topics you know well you can really swing your expertise to your advantage.

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3) The Curse of Knowledge
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If you know three things about something, you probably know three thousand things about it. And since we don’t have time to write about three thousand things this morning, let’s just stick to three.

Three things restrict your “amazing power to write endlessly”. You stop at three. And your article outline is looking prettttty good.

Next time you want to write about any topic, pick three things.

Un, dos, tres. And away you go.

Sean D’Souza

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*IMNewswatch would like to thank Sean D’Souza and Psychotactics for granting permission to reprint this latest article.

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