‘Ray Edwards’ latest blog post is titled “Why Everybody Loves Apple”. [Ray Edwards’ Blog]


Ray Edwards’ latest blog post:

Why Everybody Loves Apple

Ray says, “Apple makes products that are so cool, a product demo alone is enough to make the sale. But that doesn’t mean Apple isn’t “selling”. It’s just that they’ve compressed the old AIDA formula into a one-step sale (on a surface level, anyway)”.

Why Everybody Loves Apple…

Ray Edwards’ Blog

 

 

 

 

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