‘Make your product’s benefits Sparkle!’ – ‘The Total Package’

‘The Total Package’ blog post is titled “Make your product’s benefits Sparkle!”. [The Total Package Blog]

‘The Total Package’ blog post:

Clayton Makepeace says, ” A serious crisis has arisen that must be addressed immediately – before I can crit even one more copy cub’s draft …

The other day, I had the dubious pleasure of reviewing copy submitted by a new group of my beloved cubs – each of whom has read The Masters and even completed courses on copywriting … and each of whom I believe has the innate talent to (eventually) become one of the greats”.

Make your product’s benefits Sparkle!…

The Total Package