James Burt’s latest ‘e-Wealth Daily’ article is titled “Become an Info Marketing “Detective” for Greater Success”. [‘Info Marketing’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

Become an Info Marketing “Detective” for Greater Success

Information marketing is about what you know. Your business rests on your knowledge and what knowledge you can deliver to the general public.

But there might come a time when you have to put what you know into something more practical. You might be called upon to play a detective.

If you’ve ever read any classic detective story or watched them in the cinema, you have a pretty good idea about what the detective is — a savvy professional who is given a job and usually uncovers some important information that helps solve a crime. While I don’t think info marketers will ever use their info to solve crimes — I’m all for it, though — they can use their professional skills to help the general public.

Information marketers who create content about certain topics often attract attention from the public as gurus of knowledge. It’s a good title, but they might be taken to task about providing
more specific info on certain things. In other words, they might have to see what they know about certain hard-to-find products or specialty items related to their business. If this happens to
you, don’t panic. Rise to the challenge of being an info marketing detective.

This detecting crops up in all sorts info marketing topics. You might be e-mailed or asked to see what you know about certain items within your topic. Here’s a short list of the most common inquiries:

— Antiques: Whether it’s a 1956 Pre CBS Fender Stratocaster electric guitar or an oak washstand constructed before the First World War, there are loads of people who are interested in items that are older than them. Let’s face it: when you get around things that have survived over the years, that have seen wear and tear yet are still in working condition, you feel like
you have a piece of human archeology in front of you. People want to seek this stuff out, but they often lack the resources to begin. As an info marketer, you can provide the specs on these
old items, what to look for if someone does find them, and even where to get one for their own private use.

— Rarities: Being a bit of nerd, I used to read magazines about hard-to-find music, movies, and books that had gone out of print or were only available to collectors. Concert CDs, old pulp paperbacks, and autographed baseball cards are similar to antiques in that they are rare in the modern world. But they are often cheaper and can be sought out a little easier. If you are an info marketer covering certain topics that include rare, hard-to-find items, you can provide information to people seeking out special items that they just can’t find in their own area.

— Locales: Vacationing and traveling has become fairly commonplace in society. On one hand, it’s great that more people have access to explore places they might not have had 50 years ago. On the other hand, a lot of places around the world have become tourist traps and have almost been ruined because of their overexposure to incomers. People are often looking for new places to travel, but are unsure how to get there. They are often concerned with how to get there, what
government documentation they need, and what to expect once they arrive. A good info marketer who is well-traveled and experienced can provide some hard facts about getting to those rare places that one only reads about.

— Professionals: You want good products and service in life. Too often, however, you get people who do spotty work and don’t care about what they are doing, especially for specialty
services. Sometimes its just plain tough to find a good professional for a service you need or want, be it travel arrangements or vintage automotive restoration. But these folks do exist. They might not be on every street corner, but they are living, breathing professionals who need work to apply their skills. As an info marketer, you’ve no doubt encountered them,
and if someone who needs one comes along, you can point them in the right direction. Don’t underestimate the power of doing detective work for a good professional. You can create a
great network of professionals — yourself included — that can bring success to everyone involved.

Detective work in info marketing is really just good client services. If you love what you do, you can rise to the occasion of putting yourself to the test of finding that hard info that certain people crave. This can put you in the vanguard of both your info topic and information marketing in general, as you are the one who solves any case that comes your way

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

Sharing is caring