James Burt’s latest ‘e-Wealth Daily’ article is titled “How to Control Info Marketing Costs Without Going Crazy”. [‘e-Wealth Daily’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

How to Control Info Marketing Costs Without Going Crazy

Money in, money out. Maximize profits, minimize expenses. Make money and always try to stay on top with your business.

On paper, it sounds almost effortless. But in life, it’s a lot more complicated.

You’re your own boss all of the time. As such, you are always trying to control where your money flows. Running your business is tough enough, but the added pressure of watching
the flow of your money makes it even tougher.

One good thing that information marketers don’t have to worry too much about is expenses. You have the most basic of set-ups and have hands-on control over everything that you do. But,
like any other entrepreneur, info marketers want to watch their money flow and to control where they direct their money. In short, they have to walk that high wire of what and where to pay for things related to their business.

Understanding costs and how to control them can begin right at your desk. Most can be made right in front of you and with items you use every day. Here are a few:

— Mailings: In the past, it was all about the post. You had to stamp, see, send, and wait for your business packages. Courier services came along to do things quickly, but they charged
hefty fees for that speed. The mail is both a godsend and a curse. It does what you want, but it can get costly and often things get lost. I recommend using e-mail and digital files more
to cut down on your postal charges. It can get your material out to clients and colleagues quickly and without the big bills.

— Phone bills: It doesn’t matter if you have a land line, cell phone, or “BlackBerry,” phone companies for all items love to rack up the price of long-distance minutes. If you are an entrepreneur, you flat out need your phone services to place orders, make client calls, etc. But you can still use long-distance services without having to shell out huge fees for them. Get a good calling card or use “Skype,” an online long distance program. Check what other methods and services your friends who do long-distance business use.

— Gear and stationary: The items right on your desk are your tools. You want good tools that work all of the time — a laptop with Internet, paper, pens, etc. But you also want good deals on
them. In this case, you can pound the pavement a bit, scope out a local computer/stationary centre and see what they have to offer. You might be able to qualify for specific discounts for
being a regular customer who gets regular services.

— Social functions: You have a prospective client in town and you want to buy lunch. There’s a social networking event and you want to cough up the fifty bucks for a ticket and dinner
seat. It all sounds great, fun, and a way to interact with a new folks just like you. But be careful

— having too much fun can be costly and spending too much on events that may not materialize into palpable business is a waste. Too often people combine business with pleasure and wind up footing the bill for the latter without achieving the former. Use your judgment in these social scenarios and only focus your money on special events that are the most important to your business.

This is a topic I aim to revisit time and again. But, in the end, it’s good to always focus your energy on how you spend and save at all times. It will always save you and your info marketing business a lot in the end in so many ways.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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