James Burt’s latest ‘e-Wealth Daily’ article is titled “Can Your Info Marketing Business Survive on Fads?”. [‘Info Marketing Business’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

Can Your Info Marketing Business Survive on Fads?

People who have a passion for any particular topic are the kind of people I think make the best info marketers. Their knowledge and love of their subjects is unquestionable. If they convey that love into words, they are set to go on a path of independent success.

The only real concern I do voice to these folks, and to you as well, is to watch out for “flash-in-the-pan” or temporary trends that don’t last. While it’s good to encourage entrepreneurs to start their own information marketing business based on whatever love in life they have, it’s also good to do so with some thinking.

I guess the word I’m looking for is “fad.” Real information marketing provides solid knowledge from the marketer to the general public on items and matters that are relative to their lives that have both current and established facts. Bad information marketing is done to get a quick buck and is about the newest trend or buzzword on the market. Usually it is done poorly and, if that fad dies out, the information marketer dies out with it.

The lesson is simple: if you do decide to embark on an information marketing business of your own, it’s best to stick with subjects that are concretely of interest to the public at large. Car info, music info, traveling, video games, books, and gardening are all things that affect a lot of people’s lives day in and day out. You can provide info on new things, but also on established, time-honed facts as well. You can try more exclusive subjects with a more limited set of interested clients — model trains, antique light fixtures, salt and pepper shakers — but do so with some caution and a plan on how to market to those people directly. Some fads, like certain pop music trends, designer jeans, current social and political ideologies, or even current children’s brand name toys, are usually over and done with fast. They are not worth basing a whole business upon for any great length of time.

Another related problem I should mention that happens to info marketers is when they start presenting information that is not based in actual fact. If you provide information on sports stats, car specs, or even history and geography, it’s always in your best interest to make sure that you get all of the information for it with real references to back you up. Info marketers who “embellish” too many facts, make information up, or make wild claims/predictions often wind up with a legal team paying them a very unpleasant visit. In the end, make sure that all of it is the real deal. A client base can smell a rat if you are over-hyping a subject or product that is just a flash-in-the-pan phenomenon, especially if it’s just from your imagination. And they will not pay for it.

Finally, don’t let someone else convince you to adopt trends for your business if you don’t think it would be beneficial towards your information marketing business. One story that was relayed to me involved an info marketer specializing in beer and fine wine, who was talked into creating an expensive info book about one new brand of dessert wine. The product cost him too much to make, nobody bought the book, and the wine itself was discontinued. This put the marketer into a big financial hole, which took a long to get out of. In the end, his lesson was clear: don’t follow an untested trend path on a bad recommendation. You could pay for it dearly later.

Back in my guitar playing days, the old joke was that there were still heavy metal guitarists and hippies with their old concert uniforms of spandex and fringe jackets, still folded neatly away so they could “return to the good old days” after the modern music trends ended. Of course they never did. It’s funny, but also a bit of a lesson. If you are going to go into info marketing, consider what is useful to everyone and what info you have that could benefit the rest of us over a long period of time. Don’t fall for trends and be a flash-in-the-pan business.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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