Daniel Levis’ latest ‘Total Package’ article is titled “The Road Ahead”. [‘Profitable Campaigns’ Article]


Daniel Levis’ latest ‘Total Package’ article:

The Road Ahead

by Daniel Levis

And with it, hundreds of millions of people will be dragged kicking and screaming into a whole new way of looking at work and at aging.

What might those changes be, and what do they mean to us marketers?

For starters, people are going to have to work longer ““ into their 60s, 70s and beyond.

Personally, I wouldn’t have it any other way. I enjoy my work. I hope you do too. How pathetic to go through one third of your adult life doing something you hate.

How can we live in societies that are productive and sustainable when 95% of the workforce is putting in time … watching the clock … disinterested in the profitability of their efforts ““ counting down their days to an early retirement?

Recently I was in Dallas at the Glazer/Kennedy Super Conference. The keynote speaker was Joan Rivers. Joan is somewhere around 75 years of age, and sharp as a razor blade. What an inspiration she is.

I was expecting a stand-up routine. But what Joan delivered was far more. Funny as hell, yes … but she also delivered profound entrepreneurial wisdom that could only come from someone of her advanced age and experience.

There, I said it: advanced age. How dare we place a stigma around those words!

It’s not a person’s age that matters. What’s important is their value to those around them. While most people Joan’s age are out to pasture … living in the past … no longer engaged in productive endeavors, Joan is looking forward to what’s next … working to the maximum of her abilities.

Personally, I have no patience for self-satisfied people. Every morning when we wake up we’re all equal. All of us face the same risk of stagnation, unless we challenge ourselves. It makes no difference if you’re 25 or 85. We’ve all got to keep challenging ourselves with each new day.

And with the social safety net being pulled out from under them, people are going to have to begin challenging themselves again. They’ll be forced to scramble for new livelihoods. And those new livelihoods simply cannot be the same as those of the past.

They must be productive, enjoyable livelihoods that exist outside of the machine of socialism that is cracking at the seams. And I believe this will result in a society of people who are stronger, healthier, happier, and more independent than ever before.

The transition will require a new openness to learning. Never again will it be possible to go to college or university to be programmed to become a cog in some wheel that will endure until your retirement. Learning can never stop in this bold new age of creative destruction.

But our educational institutions have failed us, just as our political institutions have failed us. The world simply moves too fast for the lumbering bureaucracy of state run education systems to keep pace.

And the resulting knowledge void is a golden entrepreneurial opportunity for anyone with the initiative to seize it.

Knowledge and information are the new currencies …

And we marketers are the market makers, connecting that knowledge and information with those who need it to survive in the new economy. I hope you’re plugged into that fact because it can make you a fortune.

Health is another area where people will be forced to make massive changes in their level of knowledge and understanding.

As people forego retirement and remain productive into their 60s, 70s and beyond … and as younger people become accustomed to this reality … there will be a huge uptick in demand for alternative approaches to medicine, exercise, and healthy eating.

People will no longer exercise blind faith in the medical establishment or government bodies, knowing their agendas are as conflicted as any commercial concern.

Consumers will have no choice but to become more discerning and to assume greater responsibility for their own well-being.

And their thirst for information toward those ends will be insatiable ““ yet another golden opportunity for copywriters and information marketers.

Are you ready?

Until next time, Good Selling!

Daniel Levis

Editor, The Web Marketing Advisor

THE TOTAL PACKAGE

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto, Canada and publisher of the world famous copywriting anthology Masters of Copywriting featuring the selling wisdom of 44 of the “Top Money” marketing minds of all time, including Clayton Makepeace, Dan Kennedy, Joe Sugarman, John Carlton, Joe Vitale, Michel Fortin, Richard Armstrong and dozens more! For a FREE excerpt visit http://www.SellingtoHumanNature.com.

He is also one of the leading Web conversion experts operating online today, and originator of the 5R System (TM), a strategic process for engineering enhanced Internet profits. For a free overview of Daniel’s system, click here.

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

The Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.

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