John Hurd’s latest ‘e-Wealth Daily’ article is titled “The Value of Honesty”. [‘e-Wealth Daily’ Article]


John Hurd’s latest ‘e-Wealth Daily’ article:

The Value of Honesty

Recently, while shopping for a new clock radio, I had a slightly strange encounter with a salesman.

While browsing through the selection, I was getting a little overwhelmed and began to think that my older model, one with a broken switch, could last me a while longer.

As I was playing around with the switches on a newer floor model, the salesman came over and suggested I not be too rough with that model. He said it was a big seller because of the low price, but they were getting returns left and right because of the flimsy switches.

As we talked, he asked what I needed and told me about a few of the models, one of which I ended up buying.

Now, this may be a sign of the times or possibly just a very good salesman, but it seems as though I’ve been encountering more honesty in retail stores.

Of course, this makes sense. People are getting tighter with their cash and, when it comes to turning over their dollars, they want to feel like they are making an educated decision.

The best way to help people make a buying decision is with honesty. Sure, you can trump up the user benefits, but unless you provide some proof, well, you’re not going to get the sale you want.

Now, no matter how honest you are, there are ways to help you project that honesty to your customers.

First, if you’re selling a product that you can’t demonstrate, make sure to provide your customer with a pamphlet or brochure. Photos could help your customer picture themselves using your product and help you make the sale.

Next, talk to your customers in plain language. If you see that they don’t understand some of the technical terms, quickly change pace and explain what you’re selling as though you were introducing it to someone who had never seen one before. This may sound simple, but if you’ve been reading about technological terms and features all day, it can get difficult to bring your language back down to Earth.

Finally, let your customers know what they can expect. Even if there is a problem that could happen, acknowledge it and explain how this situation will be taken care of should this happen.

Remember, honesty is the best policy and, in these tougher times, it could also be the policy that helps you come out on top.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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