Marlon Sanders has released the latest issue of ‘Marketing Minute’. The featured article is titled “Will Your Marketing Model Be Dead In The Morning?”. [Article]


Marlon Sanders’ latest article:

Will Your Marketing Model Be Dead In The Morning?

When you wake up tomorrow morning, will your marketing model be dead or alive?

In my Ateam call this week I went through 6 marketing models in depth spelling out the
pros and cons of each.

What about YOUR marketing model?

Do you have one?

Will it be dead in the morning?

Overnight, Google can slap seo models and crush your income. I’m NOT against doing seo and ppc.

But if your whole model is built around Google, you’re certainly vulnerable.

If you’re using a product launch model, your merchant account be frozen in a heartbeat if
too much money comes into your account too fast.

And even if you’ve received promises your account won’t be frozen, it can still happen.

The other vulnerability of product launch models is what if the sales letter doesn’t convert?

Think it doesn’t happen? It does.

What about CPA-based models? Same thing. Just one adverse ruling by the FTC can really put a kink in the works.

NOTHING at all wrong with the cpa model. But if your whole livlihood depends on it, whew!

So what are MY criteria for a marketing model that lasts?

1. Not likely to be zapped by Google

This means that if you DO use ppc and seo methods, you use ones that are relatively evergreen.

Plain and simple. Google wants quality content.

You need to provide that. You CAN outsource it.

But the content needs to be there.

If you’re using tricks to Game ezinearticles.com, the same thing applies. Sooner or later, the
directory will catch up to the tricks and that income source will be gone.

You only have so much time in a year. So doesn’t it make sense to invest that time into things
that will last?

If nothing else, at least build SOME evergreen seo properties that will stand the test of time
if Google zaps some of the others.

Again, we want to do the work ONCE and get paid over and over for it. That’s what I’m all about. If you invest in strategies that don’t stand the test of time, you’re getting paid for weeks or months, not years.

That is STILL better than a job. But it’s not where you want to be. Freedom is when you do the work once and get paid over and over.

2. Last for the long haul

Short term hits are fine for what they are. But you don’t build a business around them.

You build for the long term.

Is the work you’re doing today going to pay you dividends tomorrow?

Building a list and a relationship with your list will do that.

Building relationships with joint venture partners and affiliates will do that.

I’ve been doing this Game since before the WWW existed via AOL and Compuserve. I’ve built my strategies for the long haul, and I recommend you do the same.

Anyone can go in for the quick kill. But will they be around in the morning?

3. Steady monthly income

If you launch a new product every one to three months, you should have steady income.

It’s true that one of those products can flop.

So you need OTHER sources of income also.

But consistently creating and promoting products IS part of the model.

4. Recurring income

Having a source of recurring income covers your
bills.

5. Outsourceable

As much of the system as possible should be outsourceable. Otherwise, you’ll be doing the work yourself.

Just this past week, I bought directory submissions, article writing and press release submissions. Those are things I don’t want to do myself.

The one GOOD thing about ppc and seo methods are that they ARE outsourceable. By nature, they’re repetitive.

To me, if you’re going to do this kind of thing, you need to spend most of your time on the most evergreen strategies you can find so your work today won’t go down the drain tomorrow.

6. NOT a black box method

A black box method is one where only the guru on the mountaintop knows the method.

And unless you’re in his or her inner circle, you’re screwed on all new events.

I believe very strongly in the value of paying for know how and intellectual property.

I just bought 3 or 4 info products last night. I do it all the time. At the same time, if the guru has
the corner on the method, you might think twice or three times before investing in it.

7. Not subject to incessant changes

There are certain strategies that change all the time. My friends do very well with PPC.

But man, looking back on my hard drive at the stuff I boought even one year ago on ppc and how it’s outdated is crazy.

There ARE evergreen ppc strategies. But it seems like it’s a constantly moving target.

Nothing wrong with that if you want to keep up with it.

Or if you can find an evergreen angle.

But all things being equal, I prefer a method or methods that don’t constantly change. That way, you don’t always have to create new documentation and re-train your outsourcers.

In contrast, I can take info products I bought about recruiting affiliates or doing joint ventures. Much or most of that stuff will WILL still apply today as much as it did a year ago.

Not that the affiliate landscape hasn’t changed. It has.

Change is a constant in any endeavor. But I’d say the velocity of that change is less.

8. Doable without being a genius

I KNOW the “gurus” who do some off the different strategies at an elite level.

Even they can’t train anyone else to do them! That’s how complex the strategies are or difficult to perform.

If you happen to be in that elite class of mindpower and skill, go for it.

I prefer methods that don’t require genius.

My Writer’s Secret system involves creating info products. This is NOT rocket science. You can even hire writers to create ebooks for $200 – $500 if you don’t want to write them yourself.

Alternatively, you can do videos and get a product out faster than you can spit.

I’m NOT saying anyone can do it. I AM saying I don’t see any reason you need to be unusually talented and skilled to do it.

9. Doable without a coaching program

Coaching programs are great. They have a lot of value. But I don’t feel you should HAVE to join one in order to follow a marketing model.

If you do, it’s a black box model where the secrets reside in one person.

Unlock the black box and follow a marketing model that is doable, practical and makes good sense.

If you make sure your marketing model meets these 9 steps, you’ll save yourself a ton of wasted time and money.

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.”

To get on his killer ezine list, to get cheat sheets and all kinds of other goodies every Saturday and during the week, to get simple,to-the-point Internet marketing know that works real world without all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

Marlon’s Marketing Minute

*IMNewswatch would like to thank Marlon Sanders for granting permission to reprint the latest article.

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